Onitsuka Tiger
Onitsuka Tiger (co-branded as Asics Tiger since 2022) is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name several times before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.